Alter
Alter
Shanghai fashion store goes online
Digital
A website dedicated to the cutting edge of Chinese fashion.
Alter is a multi-designer lifestyle concept store in Xintiandi – Shanghai. The brand is synonymous with alternative and innovative fashion design, luxury accessories and lifestyle wellbeing. Hangar Design Group designed the Alter’s digital platform that is a virtual journey through the most current Asian trends in fashion and design. The website is perfectly integrated with the Chinese social media, where is also possibile to buy directly.