At the heart of the Chinese capital of commerce, Xintiandi is a fast-expanding area in terms of both residential and shopping activities. Hangar Design Group has been appointed with the rebranding of the shopping district area, that will be unveiled to the public in 2020. The goal is to make the Xintiandi shopping district identity more appealing for brands and to offer a richer shopping experience for visitors. The art direction of the new out-of-home advertising campaign has been managed by the Shanghai team in close connection with the Italian creative team.
Luxury shopping in the renowned Shanghai district will be more fun than ever