Hide&Jack
Hide&Jack
Custom Sneakers
Branding
A global branding project for a new Italian shoe brand.
Hide&Jack is a new shoe project, based on the configurability and customization of the covers on the sides of the shoe itself. Hangar Design Group has been assigned to follow the whole project since its beginning, from the brand image that included the naming, logo and iconographic moodboard, to the packaging, the still life and emotional videoshoot and photoshoot, up to the design and realization of the e-commerce platform.