Fashion shooting by Hangar Design Group for Bettie

Digital Campaign for an Asian brand


Fashion shooting at the Shanghai World Expo Museum

The creative agency Hangar Design Group signs the artistic direction of a digital campaign done in Shanghai, inside a studio and on a special location, the Shanghai World Expo Museum, for the Asian brand Bettie. The result is a set of eclectic pictures, from which one can identify the philosophy of the brand that mixes its Asian roots and an international stylistic approach. The urban environment becomes a catwolk for the clothes of the Women and Men collections that recall contemporary abstract paintings, thanks to their bright colors and their unexpected cuts.