Bettie
Digital Campaign for an Asian brand

The creative agency Hangar Design Group signs the artistic direction of a digital campaign done in Shanghai, inside a studio and on a special location, the Shanghai World Expo Museum, for the Asian brand Bettie. The result is a set of eclectic pictures, from which one can identify the philosophy of the brand that mixes its Asian roots and an international stylistic approach. The urban environment becomes a catwolk for the clothes of the Women and Men collections that recall contemporary abstract paintings, thanks to their bright colors and their unexpected cuts.