Innovative Chinese fashion now online

Vanguard Chinese fashion now on the internet with Alter lifestyle concept store.

Alter is a multi-designer lifestyle concept store in Xintiandi, the famous car-free shopping and entertainment district in Shanghai. The brand is synonymous to alternative and innovative fashion design, luxury accessories and lifestyle wellbeing. Hangar Design Group was commissioned to design Alter’s digital platform as a virtual journey through the cutting edge of Asian trends in fashion and design. The website is perfectly integrated with Chinese social media, from which you can also buy online.

Posted by HDG Shanghai