The integrated campaign for the launch of Mind Village, conceived by Hangar Design Group for Lendlease, has been deployed in the streets of Milan and on the web. Mind Village is the first complete hub of Mind (Milano Innovation District), a city within the city that is located in the area that hosted Expo 2015. In the wake of that experience, Mind wants to be the new district of Milan dedicated to innovation and sustainable quality of life. A model of urban regeneration in which to imagine and realize the lifestyle of tomorrow. Testimonial of the campaign is Ludovica Sauer, Milanese influencer who interprets, with style, the values of Mind.
Posted by HDG Venice