Web Marketing Specialist

DESCRIPTION
The Web Marketing Specialist is responsible for the management and optimization of customers’ web presence via an analysis and study of the market and target audience.

RESPONSIBILITIES

• Coordinate web and digital communications activities at an international/multi-lingual level
• Strategically define, create and manage daily content for corporate online campaigns, social channels and blogs/sites
• Manage the content curation for social and web platforms as regards SEO copywriting
• Manage campaigns with Google AdWords
• Coordinate implementation, maintenance and modification requests for websites
• Manage the analysis of the results and produce reporting documents
• Identify and analyse appropriate keywords

REQUIRED SKILLS

• Experience with content management systems (especially WordPress)
• In-depth knowledge of SEO and SEM, excellent knowledge of the Google AdWords platform and social media sponsorship platforms
• Ability to collect and analyse campaign results with digital analytics tools (Google Analytics and others)
• Extensive knowledge of Photoshop or other graphics software for managing and processing images
• Excellent knowledge of English is an essential requirement
• At least 3 years’ experience in web communications and digital technologies, preferably in a consulting firm/agency
• Enthusiasm, energy and passion for marketing and communications, results-oriented, interpersonal and organization skills

WHAT WE OFFER

• Collaboration with a prestigious agency
• Work in a creative environment
• Contacts with big brands
• Opportunities for professional growth
• Possible internal mobility
• Become part of a young and international team

HDG has a strong reputation in strategic design. We have offices in the major cities around the world and are an award-winning agency. As stated in our Code of Ethics, HDG is committed to providing trust and equal employment opportunities to all, without distinction based on ethnic origin, religion, opinion, nationality, gender, physical condition, age or social status, in order to guarantee fair and non-discriminatory treatment based on method and the values of equality, tolerance and mutual respect.