Sam Hu
A project of retail design by Hangar Design Group for Sam Hu

Sam Hu
Retail design and brand identity in Shanghai

Interiors / Retail & Environmental

A project of retail design at the service of fashion tayloring

Hangar Design Group signed the retail design and brand identity of Sam Hu, a store in Shanghai with a strong masculine identity, turned into a hub in which sartorial and taylor-made fashion meets a urban, eclectic and bold spirit. Sam Hu is, thus, a synonym of quality and excellence, mixed with a surprising touch, which find expression in a deconstructed space that is livened up by sculptural mannequins, mettallic inserts, marble, dark wood and an alternation of black and white.