Agricola San Felice
Hangar Design Group developed the new label within a larger rebranding project

Agricola San Felice
Il Grigio

Branding / Packaging

Rebranding project for Agricola San Felice, part of the Gruppo Allianz Spa.

The work included the design of Gran Selezione Il Grigio label, top range wine of the brand. The new project plays on the historical elements of the label, traditionally associated with Titian’s portrait of a grey-bearded medieval knight of local stories. Hangar Design Group developed the new label within a larger rebranding project involving other important wines of San Felice winery.